Dirk Wachowiak holds a professorship in Communication Design at the Faculty
of Creative Arts in Freiburg, Department Design (Macromedia University
of Applied Sciences). The works show a selection of his students’ outcome.
Macrotype – a participatory corporate font
How can the spirit of a design school be reflected in a typeface? Sophie Carius-Höfflin, Clara de Haen and Carolin Lerner created an App that invited students, employees and teachers to design letterforms – all in all 2000 glyphs came about. This diversity was examined through several selection procedures and finally subdivided in different categories (from standard to expressive). These styles pick up the intention of the project through their unchanged, rough and natural character and free spirit – to present the universitiy's community and diversity through their unchanged, rough and natural appearance.